Web Marketing
Marketing for Your Website
When it comes to marketing your website, the overall goal is to bring real human traffic to your website (giving your business more opportunities to land more sales). With this goal in mind, KESHANDE Technology puts a focus on the top three strategies (which in turn will increase traffic to your website, along with boosting your organic search engine rankings). Those strategies are Creative Content Creation, Page/Site Optimization, and Social Media Engagement. More traffic to your website means more opportunities for your business to land sales and generate revenue.
Benefits from KESHANDE Technology Marketing
- Increased awareness of your brand through social media channels such as Facebook, LinkedIn, and Instagram.
- Content delivery via social media posts as outlined in your marketing plan.
- Organic search engine rankings improvement.
- Increased traffic to your website,
- Solid web marketing foundation allowing us to scale your marketing budget to reach a wider audience.
To get started with one of our consultants, please select a package from our Web Marketing Plans page, schedule a consultation for a strategy session, or call 972-559-4WEB (4932).
Why Web Marketing Is Right For You
- Creative Content Creation: Search engines want websites with a large volume of relevant information (and so do your visitors). The more relevant information your website publishes, the more traction the website will gain via organic search results (simple, yet effective strategy). We study your metrics and insights to improve relevance and inspire greater engagement.
- Basic Optimizing: An old, yet still effective tactic is making sure images are tagged correctly, along with basic content editing, inserting relevant descriptions, removing irrelevant links where necessary, etc. This is not something that is done at once, but gradually over the course of the marketing campaign. Making your web pages and content easier for search engines to crawl (thus making your content more accessible to your potential visitors). We treat your site as if it is our own, so it is important to us that content availability, accessibility, and relevance are served in a clean and functionally effective manner.
- Brand Integrity, Social Media Activity: Making sure your business pages (Google, Bing, Yahoo, etc.) remain accurate is important when it comes to your digital footprint. Making sure social media activity is consistent improves engagement and interaction. There is nothing worse than a visitor landing on a page that has inaccurate information or a social media page that has not had a post in weeks. We are here to help maintain a steady flow of traffic to your website by maintaining accurate and fresh content through your digital channels.